I've decided to organize the statistics and facts into two main areas.
Doing Something Dating profile: A creative crowd with hipsterish leanings. Possibly not as great as it is on other sites, given that this one has fewer members than most.
Our Bronze Award winner, Ok Cupid, allows for a combination of suggested matches and matches that you essentially make yourself by using an array of search filters.
There are fewer types of communication with this site, though.
Plenty Of Fish Dating profile: Tens of thousands of singles, largely on the lower end of the pay scale. The top choice for gays and straights looking for casual hook-ups. URL: https://soulmates.uk/ Putting a price on love: A minimum of £16 a month.
Lovestruck Dating profile: The young and time-poor, mostly living in major cities. Not too terrible; the site has over 100,000 members in London and the home counties alone.