Ten rules of internet dating play

Not to mention effective: Each day, an average of 236 people who met on e get married. So, how do you go from logging on to finding your perfect match?

"I equate online dating to looking for a job," says Julie Spira, cyber-dating expert and author of The Perils of Cyber-Dating.

DON’T naively assume that his photo is as up-to-date and accurate as yours.

If following rules while playing the dating game seems stifling to you, instead consider the rules to be a protective measure.

Gender roles aren't what they used to be, but that doesn't mean that men don't still love the thrill of the hunt. Don't friend him on Facebook, don't text him first and don't initiate anything.

According to Schneider, it's particularly important to allow men the ability to pursue you in this modern age of technology. Once a guy knows you're interested by initiating conversation, it kind of throws the whole chase off." Schneider cautions women to not be so accessible.

Your Profile Picture It can seem difficult to stand out in the vast sea of online daters; the best way to do so is by creating a great profile—and be sure to always include a photo.

"The amount of times that people are approached when they have photos is multitudes more than when they don't," says Gian Gonzaga, Ph D, e Harmony's senior director of research and development and head of e Harmony Labs. Leave behind group shots, which can make it confusing for other people to identify you, advises Spira, and choose a headshot in which you are smiling.