While you wrestle with a career, a commute and a smartphone, Cupid brings dating home to your desktop, and right to your mobile.
From Glasgow to London, dating is everywhere, from trains and buses to ATM queues.
It claims to offer a “safer and more credible alternative” to dating websites.
So in May last year Aileen stumped up £1,295 for membership.
It offered her “unlimited personal introductions” to men serious about finding a relationship.
But laws and regulations have to deal with the generality of industries and businesses to which they apply and our statutory regulators are often thinly stretched and not able to do much other than react to consumer harms.
We, like other sectors, saw the need to give regulations “life” and to draw out, highlight and give meaning to those that particularly matter for online daters.