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"As a helpless romantic myself with a professional background in personal development coaching, I could see a need for a new approach to bringing people together."Today we are more connected than ever through social media and yet, at the same time, we have never been more disconnected, 'talking' to people through various digital devices at a distance."We invest so much in our lives, in our health, in our well being; investing in our happiness also makes good business sense.
It is a bit like investing in a personal trainer and it just might be the best investment you ever make."But even the highest level of scrutiny and 'tick-boxing' cannot always account for mutual attraction - or otherwise - and Claire and Denise admit that sometimes the more arbitrary element of 'chemistry' comes into play, throwing up the occasional surprise."Sometimes we find that, on paper, two people shouldn't really work, but they do," Claire said.
But two savvy Northern Ireland business women believe it is love which keeps us spinning successfully through hectic work schedules each day.
Claire Hughes, a former banker from Castlecaulfield, and business partner Denise Mc Nally, have launched the north's first accredited match-making company Soirée Society ( aimed at business professionals searching for a soul mate - but without the time to hang around for a chance strike from Cupid's arrow.