In addition to the intrigue and graphic appeal of dating websites, they all offer secrecy, privacy and confidentiality.
Trusting a specific site is not based on facts, but rather on statements from the website itself.
A high-profile cyberattack last year exposed data on millions of people purported to be clients of the adultery service.
Company founder and former CEO Noel Biderman left last August in the wake of the hacking attack — which raised questions about whether the company would be able to survive.
Avid said it has enhanced security and monitoring as well as new payment options but the announcement provided few details.
"The company is truly sorry for how people's lives and relationships may have been affected by the criminal theft of personal information.
Over the past 20 years we have moved a very significant part of our identity online.Digital Shadows tries to help its corporate clients make better security decisions, which includes figuring out when to force employees to reset their passwords on their internal systems.Major data breaches can provide a good reason for such a move.For its new research—which obviously helps tout it for business—the security firm looked at data from over 30,000 breaches that took place over the last couple years that subsequently surfaced online.The recent attacks on Ashley Madison are not the first security breach of an adult social network or dating website.